AIV Report vs HubSpot AEO Grader
HubSpot's AEO Grader is a polished free tool from the company that practically invented the free-grader playbook. It answers a real question: what do ChatGPT, Perplexity and Gemini say about your brand — sentiment, recognition, share of voice.
AIV Report answers a different one: when a potential customer asks an AI assistant who to buy from, does it recommend you? Brand perception is interesting; being named at the moment of purchase is what pays. Here is the factual comparison, as of July 2026.
The facts, side by side
| AIV Report | HubSpot AEO Grader | |
|---|---|---|
| What it measures | Whether AI assistants recommend your business when buyers ask — buyer discovery | How AI represents your brand — sentiment, presence quality, recognition, share of voice, market position |
| Input | Just your URL — we crawl it and extract the business profile for you | A form: company name, location, industry and product/service, typed in by hand |
| What the answers are based on | Live web-grounded answers — matching how the consumer versions of these assistants actually behave today | The models' training data, per HubSpot's own description |
| Seeing your results | The full report is shown to every visitor, ungated, shareable by link | The check is free; “complete the form to access your full report” |
| AI engines | ChatGPT, Claude, Gemini and Perplexity | GPT-5.4 mini, Perplexity and Gemini — Claude is not covered |
| Scoring | Presence and position, computed deterministically from the answers — for a small business, being named at all beats being described nicely | Five weighted dimensions; sentiment alone is 40 of the 100 points |
| Price of entry | Free, no account, re-scan free every 7 days | Grader is free; ongoing monitoring (HubSpot AEO) is $50/mo |
Where we’re different
- Discovery over sentiment: we measure whether AI sends customers to you; the Grader measures how AI talks about you. Both are data; only one is demand.
- Grounded in the live web: an assistant that can look things up answers very differently from a model working from memory — we match the consumer behavior.
- Zero form friction: your profile comes from your website, not from a form — and the full report is never locked behind one.
- Claude is covered — one of the four assistants buyers actually use.
Where HubSpot AEO Grader is stronger today
- Brand-perception depth: sentiment breakdowns across topics and source credibility are genuinely useful for brand teams.
- The ecosystem: HubSpot AEO monitoring exists today ($50/mo, no HubSpot subscription required), with Academy courses to act on the results.
- Polish and trust: a mature product from a public company, with the content machine to explain AEO to your boss.
Which one should you use?
Choose AIV Report if you want to know whether AI assistants actually recommend your business when buyers ask — free, ungated, with every answer excerpt and cited source shown.
Choose HubSpot's AEO Grader if your primary concern is brand perception and narrative — how AI characterizes you — and especially if you already live in the HubSpot ecosystem.
Run a free scan or see a sample report.
Verified against HubSpot AEO Grader on 26 July 2026 · HubSpot AEO Grader is a trademark of its respective owner